CERRE Report on audiovisual advertising in L'Echo


On 3 April 2019, CERRE released a new report on the competition dynamics in the audiovisual advertising market. This new report is published while the new Audiovisual Media Services Directive starts being implemented at national level, with important questions left to member states.

This extensive qualitative investigation was undertaken by CERRE Research Fellow Sally Broughton Micova and by Sabine Jacques, both from the University of East Anglia. Sabine Jacques gave an interview to L’Echo (Belgian business newspaper), about their findings and recommendations. Read the article: "Broadcasters and video sharing platforms don’t have even access to advertising revenues"

Access the report to find out about their analysis, conclusions and recommendations.